What is digital transformation

What is digital transformation

We thought we understood each other until text era came and we needed emojis. We thought we were strong until a reply from a twitter troll and our inner selves shuttered. We thought we offered a good service until we saw ourself in a boycott campaign in a facebook...
Ability and Capability

Ability and Capability

I reached conclusion that what happens to us in a badly manner, is the result of failure to handle ability vs capability balance. After this pompous entrance let me explain simply: With Internet, huge massive possibilities and tools served to us. And this is like...
7 Basic Story Plots in Brand Storytelling

7 Basic Story Plots in Brand Storytelling

I’d like to share brief notes on what i learned while participating Brand Storytelling training. So it seems, all different stories have anything in common. Christopher Booker says in his book, “The Seven Basic Plots: Why We Tell Stories (2004”) he...
Power of Laziness in UX

Power of Laziness in UX

Do you want your solutions be fast adapted? You should use power of laziness in UX of your products or services. Let’s accept, the word of “Laziness” doesn’t sound well in our business part of brains. Have you ever seen “lazy” in someone’s resumes as a strong...
Be consistent about being inconsistent

Be consistent about being inconsistent

If you work in creative area,  why don’t you forget that career advices that says “your Internet Profile should be consistent, you should be sure in social media.” i believe, the creative professionals who is in search of very different out of box...
What Could Be Your Utter Failure?

What Could Be Your Utter Failure?

You would start something. For yourself. You would have only one customer or one follower or one fan: yourself. And your only aim would be your own happiness. You would try to make yourself improved. And you would work for that. you would produce for that. Along the...