One of the best marketing speeches ever

Thanks to this digital age, I can sit at the front seat to listen great people, great talks, inspiring speeches, famous concerts 😉

So let’s sit to this digital seat and listen one of the best marketing speeches ever.

Ira Glass on Storytelling

 

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.


Nobody tells this to people who are beginners, and I really wish somebody had told this to me.
All of us who do creative work, we get into it because we have good taste. But it’s like isn’t so good. It’s not that great. It’s trying to be good, it has ambition to be good, but it’s not that good.
But your taste, the thing that got you into the game, is still killer. And your taste is good enough that you can tell that what you’re making is kind of a disappointment to you. A lot of people never get past that phase. They quit.
Everybody I know who does interesting, creative work they went through years where they had really good taste and they could tell that what they were making wasn’t as good as they wanted it to be. They knew it fell short. Everybody goes through that.
And if you are just starting out or if you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Do a huge volume of work. Put yourself on a deadline so that every week or every month you know you’re going to and close that gap. And the work you’re making will be as good as your ambitions.
that.