We thought we understood each other until text era came and we needed emojis.
We thought we were strong until a reply from a twitter troll and our inner selves shuttered.
We thought we offered a good service until we saw ourself in a boycott campaign in a facebook page.
We thought we could control how people would think about, what people would talk about like we used to do until a new service came along instead of what we restricted.
And that is digital transformation.
It is not about an ugly stock photo where finger_touching_a_transparent_screen or wth face_turning_to_chips.
It is about a changing era, changing behaviours and about how we deal with it.
It is a changing mindset.
(really what the heck is such photo…)