Uber: A disruptive service that is a location-based app that makes hiring an on-demand private driver easily.
Tinder: A mobile app that makes dating (mating ) easily, with a left right swipe. Swipe Right to Like someone, Swipe Left to pass. If someone likes you back, It’s a Match! Yey date/mate time.
There is also a trending terminology word called Uberization, “We will be Uber for X” It means The conversion of existing jobs and services into discrete tasks that can be requested on-demand; the adoption of the business model used by the taxi service Uber.
Uberization is something firms would like to apply their process.
Though I believe some processes become Tinder for X on the way.
Take hiring process for example. It is like right or left swipe. There is a picture for potential match and HR people do right or left swipe them. So they move to the next match.
UX, Marka ve ürün yönetimi konusunda ve diğer konularda burada bazı yazılar yazıyor bazılarını çeviriyorum.